W A Shearings Case Studies
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The Brief
To recruit high volumes of staff for vacancies for coach drivers and within their hotels.
The Solution
As WA Shearings are keen to lose their image as a pensioner's coach company, we used small press ads and web banners depicting objects that are associated with the roles. This ensured the creative work targeted the right audience and the whole campaign was cost effective.
The Results
Over 300 enquiries and a total of 203 application forms were returned for the coach drivers positions and there were 227 applications for the hotel vacancies. As a result, all positions were filled and other candidates were placed in a talent bank for future vacancies.
WA Shearings commented, "The feedback on the ads and website has been really positive. Thank you! The response speaks for itself.”
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