W A Shearings Case Studies
Click on the pictures below to view in a larger size.
The Brief
To recruit 20 experienced Coach Drivers to depots in the South West and an unlimited number of Trainee Coach Drivers to train at two northern depots, due to a merger.
The Solution
The client was keen to lose their image as a pensioner's coach company, so we decided to use a bespoke, campaign website. This ensured the creative work targeted the right audience and the whole campaign was cost effective.
The Results
Over 300 enquiries and a total of 203 application forms were returned. As a result, all positions were filled and other candidates were placed in a talent bank for future vacancies.
Shearings commented, "The feedback on the ads and website from the transport department has been really positive. All thought it was the best way we have advertised for drivers in years, so thank you! The response speaks for itself.
© Copyright 2005, All right reserved.