We enjoy a good relationship with Brilliant, they have taken the time to get to know us and understand our business, which makes our job so much easier! Jane Burke, WA Shearings Group

UCLan Case Studies

Click on the pictures below to view in a larger size.

The Brief
To tackle the perception that UCLan only offers academic jobs – when, in fact, they provide careers across a range of disciplines from Cleaners and Sports Assistants to Administrative Support and I.T. staff.

We were asked to make UClan more accessible to the local audience and position them as one of the largest employers in the area.

The Solution
We created a local campaign with a simple message, using a range of media including 48 and six sheet posters, radio spots, buses, leaflet drops, local press and pitch and programme advertising at Preston North End FC. Raising awareness of the opportunities, the campaign didn’t specify individual vacancies. Instead, applicants were invited to apply via a website (www.lookatuclan.co.uk) using our on-line response management system or a 24 hour call centre facility. They then answered a series of questions and were immediately informed via email and SMS whether or not they had been successful.

The Results
The website handled 720 on-line applicants in 12 days and 90% of respondents applied on-line. This meant a 50% reduction in the time taken to process applicants and an overall cost reduction of 50% for the recruitment process. The quickest appointment was made in just 48 hours.

We were particularly pleased with this campaign, not just because of its success but the creative way in which the media and response system worked.