We enjoy a good relationship with Brilliant, they have taken the time to get to know us and understand our business, which makes our job so much easier! Jane Burke, WA Shearings Group

Leeds Mental Health NHS Trust Case Studies

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The Brief
To recruit a Head of Learning and Development.
The client’s own advertisement in Personnel Today had failed, so we took an alternative, more creative approach.

The Solution
We advised the client that a smaller advertisement partnered by a campaign site, would be more successful and cost effective. So the text for the ad was reduced to simple, basic information, allowing more space for creativity to attract the reader's attention. Alongside postings on targeted job sites, this directed candidates to a website purely dedicated to the role. Once there, the candidate could access information relating to the post and the Trust, a downloadable person and job specification and a facility for an online application.

The Results
The campaign generated 616 visits to the site in two weeks and from a shortlist of three, an appointment was made. The total cost of the campaign was less than their original advertisement alone.