|Outdoor

As an agency, we spend c. £15 million per annum across the outdoor medium, on behalf of a number of clients including DFS and Asda. Outdoor is very broad ranging and comprises multiple formats and targeting opportunities, from traditional roadside panels, to transport opportunities on buses, taxis, within airports and the underground, as well as retail opportunities.

Alongside this, the growth of ambient opportunities means there are now over 130 outdoor contractors, and in excess of 100,000 panels across roadside formats alone. For this reason, Brilliant employ an outdoor specialist, Kinetic, to work alongside our planner/buyers to establish the strongest formats and quality panels/sheetage to deliver our client’s objectives. Kinetic trade solely in the outdoor marketplace, which means they are best placed to understand availability and deliver the best deals for our clients, guaranteeing quality as well as cost efficient campaigns.

Independent audits have proved our outdoor planning and buying capabilities surpass the average pool, demonstrating that our expertise across this medium has grown in line with the market.

Should you have a question relating to outdoor specifically, please contact Simon Price (0113 394 0000/ price@brilliantmedia.co.uk)