Interactive media covers a number of disciplines, each as diverse as TV is from national press. To reflect this we have built up teams within the online department that specialise in each of these areas; outlined below. The teams are handled by managers and a director who have a combined experience of over 30 years between them, working within all areas of interactive media. This experience has helped us create effective campaigns for clients across a diverse range of sectors, and in doing so we have become the 10th largest interactive department/agency in the UK. We have 12 dedicated interactive staff working with a data analysis team of 6, thus ensuring our clients campaigns are planned and managed to a level that ensures targets are met.

Online Media
Online media can be used as a DR medium bought on a cost per response basis, and also as a targeted broadcast medium offering one to one communication.

We run large campaigns for DR advertisers on a cost per response basis, that are risk-free (you pay for results) whilst also brand building. This allows us to drive large volumes for DR advertisers when they have reached their capacity via SEM and affiliate activity. In addition, the free branding then acts as a halo effect for other online activity.

Online media can also be used as an effective broadcast medium with a myriad of targeting options. We run targeted rich media campaigns that put you in front of consumers using click stream targeting, and then open out the volume by using more traditional demographic targeting - age and gender etc. This approach is extremely powerful when you consider a homepage placement on a major portal will offer more exposure than some peak programming on ITV, offering advertisers the opportunity to obtain broadcast numbers whilst ensuring your advertising is working on three levels – message communication, information / interaction and response. This can all be done without even taking the user to your website.

The internet is now a mass medium where more people can use Yahoo in a day than watch Coronation Street, and when you think there are several Yahoo’s online and only one ITV, the potential of this medium in exposure terms is huge.