Interactive TV and Mobile

Interactive TV and mobile advertising has, and is, being talked about excessively. But who is doing it, and is it working? We have an experienced team that has been working with iTV for 4 years, developing some of the first red button ads to air on TV - we know both the pitfalls and the potential.

Mobile, whilst having huge potential, has some way to go before being a genuine part of the media mix. We have experience from sponsored content to SMS campaigns and will only advise a medium as personal as mobile if there is a genuine fit with your brand and the consumer.