Door to Door

Increasingly advertisers are tasked to demonstrate a return on their investment from more targeted communications. We have the systems in house (MOSAIC, Cameo, Financial MOSAIC, etc) to profile existing customers, and identify pockets that have a high penetration of ‘look-alikes’ across the country. Our experience across a range of clients, added to controlled testing, helps inform the optimum distribution method by advertiser/product/offer.

In addition to in-house packages, we also have relationships with lifestyle data providers such as Acxiom to add a further level of targeting to our door to door campaigns, where appropriate.

Working closely with our Analysis department, we can recommend optimum frequency of distribution by sector/geographic area, and given the relevant MI from our clients we are able to recommend on messaging, eg. whether to lead on price vs service by area.

For further information on our door to door offering, please contact Rachel Empson (0113 394 0009/ rachel.empson@brilliantmedia.co.uk) or Mark Buttress (0113 394 0003/ buttress@brilliantmedia.co.uk).