Cinema

Cinema is a highly impactful medium that has been used successfully by a number of our clients to reach otherwise ‘light media’ consumers, and to create stand out and establish share of voice versus their competition.

There are multiple formats available to cinema advertisers and a range of targeting opportunities. Campaigns can be local and low cost using on screen posters, or they can consist of traditional commercial airtime that runs prior to the movie. Research shows that many cinema-goers perceive the advertising as being as entertaining as the film itself!

In terms of targeting, screens can be bought on a local, regional or national basis, and packages can be film or theme based in order to deliver specific demographic audiences more effectively. There are a number of children’s packages available, and in addition to traditional on-screen advertising, there are a number of opportunities available in-foyer which allow advertisers to deliver highly targeted, ‘multi-media’, impactful campaigns all within one venue.

Any specific cinema related questions can be directed to Danielle Burnitt (0113 394 0015/ burnitt@brilliantmedia.co.uk)